Place branding and Tourism

Italiano

One of the goals of the Chamber of Commerce is to promote the territories of Milan, Monza Brianza and Lodi at the national and international levels. To this end, the Chamber sponsors agreements and develops projects, together with local stakeholders, to promote such territories as a top tourist destination and to support those who undertake trying to enhance their attractiveness. 

In order to enhance the territory’s assets, the Chamber also implements a wide strategic program of initiatives in the tourism sector, through brands such as YesMilano, Visit Monza e Brianza and Visit Lodi.

The territory of Milan, Monza Brianza and Lodi can boast rich historical and artistic heritage, prestigious cultural institutions, and international events that contribute to creating a lively cultural environment. In the cultural field, the Chamber offers active support by facilitating partnerships between cultural operators and the business system. In particular, it can use its innovative communication channels to offer businesses a dedicated showcase, thereby creating or expanding their own business networks and promoting their activities.

Watch the video "A new beginning. One step at a time".

Contacts

Head of Place Branding, Culture, and Tourism Office: Rossi Sergio Enrico

 02 8515 4449

 marketingterritoriale@mi.camcom.it